How To Get More Clients for Your Cleaning Business

If you run a cleaning business, you already know that great service is only half the battle—the other half is consistently attracting new clients. Whether you're just starting out or looking to grow your existing client base, finding ways to get more cleaning clients can make all the difference in your income and business stability.

Here are proven strategies to help you get more clients for your cleaning business and build long-term success.

1. Define Your Ideal Client

Before you go out looking for clients, it's important to know who you want to attract. Are you targeting busy homeowners, real estate agents, property managers, small business owners, or Airbnb hosts? By narrowing down your focus, you can craft marketing messages that speak directly to their needs and pain points.

For example:

Homeowners want trustworthy, thorough cleaners who respect their space.
Real estate agents need quick turnarounds for open houses and showings.
Airbnb hosts want reliable, on-call cleaning with consistent results.

When your message matches your market, your chances of landing clients multiply.

2. Create a Professional Online Presence

In today’s digital world, people search online before making decisions. That means your business needs to show up professionally. Here’s what to prioritize:

Business Website: Include your services, pricing (if applicable), customer testimonials, and contact form.
Google Business Profile: Claim your listing and ask satisfied clients to leave reviews. Local reviews are gold for service-based businesses.
Social Media: Share before-and-after photos, cleaning tips, and client shoutouts. Platforms like Bdasocial, Facebook and Instagram can showcase your work and build trust.

If you're not online, you're invisible to most modern consumers.

3. Use Word-of-Mouth and Referrals

Referrals are still one of the most powerful ways to get new cleaning clients. When someone is happy with your work, they’re more than willing to refer you—but sometimes, they need a little nudge.

Try this:

Offer a referral discount or bonus. For example, “Refer a friend and get 25% off your next cleaning.”
Create simple referral cards or a digital shareable flyer.
Ask clients to post a review or tag you on social media.

Even just asking, “Do you know anyone else who might need cleaning services?” at the end of a job can open doors.

4. Leverage Local Networking

Don’t underestimate the power of in-person marketing. Local events, bulletin boards, and partnerships can be powerful tools to grow your client base.

Try:

Joining a local business network or Chamber of Commerce.
Connecting with real estate agents, landlords, and property managers.
Leaving flyers or business cards in coffee shops, grocery stores, laundromats, and gyms.
Attending community events with a branded shirt and business cards on hand.

You never know who’s looking for a cleaner—you just need to be visible at the right time.

5. Offer Irresistible Promotions

Everyone loves a good deal, especially when they’re trying a new service. A well-crafted promotion can encourage people to try you out.

Examples include:

“First Clean 50% Off”
“Get 3 Cleanings, Pay for 2”
“$25 Off Your First Booking”

Make sure your promotions are easy to understand and deliver high value. Combine them with an expiry date to create urgency.

6. Ask for and Display Testimonials

Happy customers are your best salespeople. Collect testimonials—written or video—and display them prominently on your website, flyers, and social media.

Even a simple quote like, “They were fast, professional, and my home has never been cleaner!” can build credibility with potential clients who are on the fence.

Tip: After every job, send a short message asking for feedback. If it's positive, ask for permission to share it.

7. Upsell and Cross-Sell to Existing Clients

Getting new clients is great—but don’t forget about the people already using your service. Upselling or cross-selling to current clients can boost your income without spending on advertising.

Examples:

Offer deep cleaning packages every quarter.
Add services like laundry, organizing, window washing, or oven cleaning.
Recommend a monthly or bi-weekly plan with a small discount for recurring service.

Happy clients often spend more—if you give them the option.

8. Build a Memorable Brand

You don’t need a massive budget to build a strong brand. Start with:

A catchy business name and slogan
Consistent colors and logo
Branded shirts, magnets, or vehicle decals

When people see you around town or online, they should instantly associate you with cleanliness, professionalism, and reliability. A strong brand makes your business easier to remember and refer.

9. Use Flyers, Door Hangers, and Local Ads

Don’t ignore traditional marketing methods. Printed materials can still be highly effective, especially in residential neighborhoods or small towns.

Ideas:

Distribute door hangers with a special offer.
Run a local newspaper or radio ad during peak seasons.
Offer a “New Resident Discount” and partner with real estate offices or welcome committees.

You can even offer free mini-cleanings for local events in exchange for exposure and referrals.

10. Join Local Directories and Marketplaces

Make sure your business is listed where locals are looking. Sign up for:

Local directories like BermudaYP or Bdasocial Marketplace
Community websites and forums
Your town or region’s small business directory

Some cleaning businesses also find success listing their services on job boards or partnering with virtual assistants to manage inquiries.

Final Thoughts

Getting more clients for your cleaning business comes down to visibility, trust, and offering value. When you’re proactive about marketing and delivering excellent service, word spreads quickly. Focus on building relationships, staying consistent, and showing up both online and offline—and soon, your calendar will be fully booked.

If you're a home or office cleaner looking for more work, login to post your services and to let clients know you're avaliable below.